有时设计师的设计和观点被驳回时，客户说不出理由，他们只是说，这个感觉不对，却又说不出哪里不对，于是设计师就像无头苍蝇一样找不到方向，殊不知，方向就在客户那里，至于藏在哪个角落，谁知道呢？

但是，在很多客户的潜意识里，已经有了一个隐约的轮廓，他们无法具体形容，只是把它与设计师给的方案作比较，然后，他的潜意识告诉他，这个感觉不对。

盲目的寻找突破点，有时并不见得对，也许，跟客户好好谈谈，从只言片语中窥探他们内心的图景，将之具象化，然后，才有下一步沟通的可能。

在每域时尚酒店项目接触的初期，我们为客户提供了很多关于酒店定位的方案，但都得不到最满意的回应，于是，我们多次前往酒店实地取材，寻找设计的关键元素。

我们发现每域时尚酒店整体价格相较同类更便宜，虽然室内装修上没有过多奢华繁重的装饰，却有一种简约和现代感，而其整体风格也不如其他酒店那样气势磅礴，却多了一份亲切感和温馨感。于是，我们首先将其目标市场定位为追求时尚且非高收入群体的年轻人。其次，我们分析了目标人群，发现很多时候，他们住酒店不仅仅是为了得到高档环境给他们带来的感官享受，他们更多的是给他们带来的情感收获。他们不是在挥霍无度的消费，而是合理的有节制的花费。

　每域时尚酒店的床位价格在200~300元之间，不算昂贵，却是从另一个侧面倡导一种自主而理性的消费，他的每个房间都有各自的特点，迎合了他们追求新鲜多变的个性消费观。所以，我们将富有水晶感和装饰感的浪漫元素应用于它的标识字体设计中，标准字体又极富现代感，从而塑造了每域时尚、浪漫温馨而简约的形象。

Sometimes, when the design and concept of a designer is rejected, customers can not find out a reason, only saying that this feeling is not correct, but they can not clarify where is not correct. It is like a headless fly, not being able to find direction. However, direction is in customer, as for which corner it is hiding in, who knows?

However, in the sub-consciousness of many clients, there has been a subtle outline. They are not able to describe it specifically, only comparing it with the plan of designer. Afterwards, their sub-consciousness tells them that this feeling is not correct.

Blindly seek breakthrough point is not necessarily correct sometimes. Maybe we should have a talk with customers, pry into their mind to find out their vision, visualize it, and then have a further negotiation with them.

In the preliminary period of contacting with the Meiyu Fashionable Hotel project, we provided many plans for clients about the orientation of the hotel, but receiving no satisfactory reply. Therefore, we visited to hotel for many times to collect first-hand materials locally and seek the key element in design.

We find that the overall price of Meiyu Fashionable Hotel is much cheaper than that the same kind of hotel. Although there is no much luxurious and overlapped decoration in interior design, there is a simple and modern style. Its overall style is not as magnificent as other hotels, but with a sense of affability and comfort. Therefore, we firstly positioned the target market as young people that pursue fashion but not with high income. Secondly, we analyzed the target group, and find out that as often as not, they live in hotel not to gain the sensory enjoyment that high-grade environment brings to them, but to enjoy the feeling brought to them. We are not spending extravagantly, but spending reasonably and temperately.

The bed price of Meiyu Fashionable Hotel is between 200-300 yuan, not so expensive. But it advocates an independent and sensible consumption from another aspect. Each room has its own features, catering to individual consumption concept of pursuing freshness and changeability. Therefore, we apply romantic elements with crystal and decoration sense to the design of characters in its logo. The character is standard with sense of modern, thus creating the image of fashion, romance, comfort and simplicity of Meiyu. We hope that the appearance of Meiyu positioning will not only bring a new choice of consumption for consumers, but also find a gathering place for the exchange, rest, and communication for young people. They represent a new concept of consumption, young and fashionable, introverted and moderate, full of creativity and zen power.